The AI gold rush in game development is accelerating. New tools are appearing daily, each promising faster production, cheaper pipelines, and smarter workflows. On the surface, it looks like a revolution. In practice, it’s something else entirely. According to Keywords Studios’ Head of Transformation, after testing over 500 AI tools, only a handful were actually useful in real production environments . That’s not a minor gap. That’s a structural failure between what AI is promising and what development actually needs...
Tag: game development challenges
A Melbourne Studio Creating Defiant Art in Challenging Times
The Australian games industry has faced significant challenges in recent years, with publishers tightening their belts, investments dwindling, and major studios laying off staff. Yet, in the face of these adversities, creativity persists. Melbourne-based game studio Ghoulish exemplifies this resilience, aiming to produce innovative games that defy expectations. The studio, founded in the wake of the COVID-19 pandemic, is committed to fostering a sustainable, equitable environment for its team while creating games that brim with passion and ingenuity...
