Tag: release strategy

October 2026’s Crowded Release Calendar Shows Games Are Competing For Player Time, Not Just Sales

Posted on by Myles Blasonato in Blog, News

October 2026 has barely begun and the release calendar already looks as though every publisher independently decided this was the one month players would develop unlimited free time. Press Start’s October release roundup includes dozens of games spread across PC, PlayStation, Xbox and Nintendo platforms. The month opens with titles including Don’t Fret, Dynasty Warriors 3: Complete Edition Remastered, End of Abyss, MXGP 26, Octopath Traveler I & II and Ace Combat 8: Wings of Theve. That’s before Gears of War: E-Day, Star Wars: Galactic Racer, Clive Barker’s Hellraiser: Revival, Final Fantasy Resonance, Call of Duty: Modern Warfare 4 and Phantom Blade Zero arrive later in the month...

GTA 6 Propping Up Console Growth Shows The Industry Has A Concentration Problem

Posted on by Myles Blasonato in Blog, News

Grand Theft Auto 6 has become more than the biggest game release of 2026. It has become one of the assumptions holding up the console market’s growth forecast. As GamesIndustry.biz reports, Newzoo’s director of market intelligence, Emmanuel Rosier, believes console revenue would be flat or declining this year without Rockstar’s latest release. Newzoo currently forecasts console revenue reaching $46.9 billion in 2026, representing growth of 5.1% year-on-year. Switch 2 is contributing to that performance, but GTA 6 is the decisive commercial event. Newzoo expects full-game console spending to rise by 17.5%, with the release providing the strongest growth across any business model it tracks. That’s obviously impressive. It’s also slightly terrifying...