Using the NB Number Method for Effective Market Research

When designing and developing a video game, understanding your market is crucial for ensuring commercial success. The NB Number method is a valuable tool that helps developers gauge the potential success of their game concept by analysing similar games, assessing market saturation, and guiding decisions on budget and timelines. Here’s how you can apply the NB Number method effectively in your own game development process...

RDR2 Case Study: the Importance of Designing Cohesive Systems

When designing a game, one of the key elements that often determines its success is how well the systems within it work together. A game with cohesive systems doesn’t just play well - it feels intuitive, allowing players to immerse themselves fully in the world without being distracted by cumbersome or inconsistent mechanics. Rockstar Games' Red Dead Redemption 2 (RDR2) serves as a prime example of how cohesive mechanics can create a seamless and intuitive gameplay experience, particularly through its targeting and interaction systems...

A Guide to Crafting a Compelling Game Pitch

Creating a successful game pitch requires more than just a great idea - it demands a structured approach that showcases the potential of your game to investors, publishers, or other stakeholders. From market research to production planning, each component of your pitch plays a critical role in convincing others of your game’s viability and potential for success...

Lesson Learned: Why Market Research is a Must for Every Game Designer to Understand

In the dynamic world of game design, understanding your market is the key to creating experiences that resonate with players and stand the test of time. Before we delve into the lessons learned and the significance of market research in game design, we recommend reading this insightful article on Video Game Market Research 101 by VG Insights. It’s a comprehensive guide that offers additional insights and practical tips, serving as a valuable resource for both budding and seasoned game designers.