GDC’s Rebrand to “Festival of Gaming” – Why the Industry Remains Unconvinced

Since 1988, the Game Developers Conference (GDC) has been a cornerstone of the global gaming industry. What began in the living room of Atari designer Chris Crawford has grown into a 30,000-person event at San Francisco’s Moscone Center, with the GDC Vault serving as an invaluable archive of talks and insights. But despite its storied legacy, GDC is facing an identity crisis - and its rebrand to the “Festival of Gaming” may not be enough to save it...