AI is at its best when it’s doing work, not thinking. Bulk tasks, renaming assets, cleaning data, writing quick editor scripts, handling batch operations, setting up repetitive structures. That’s where it delivers real value. It removes friction from production so you can focus on the part that actually matters: designing the game. Used properly, it accelerates output without interfering with intent. The problem is that most teams aren’t using it this way. They’re pushing it into areas it doesn’t belong, expecting it to generate ideas, content, and even systems. That’s not acceleration. That’s substitution. And the moment you substitute design thinking with generation, you lose something fundamental...
