Bitget Managing Director Says Shifting From Play-to-Earn To Play-and-Earn is Imperative

The Web3 gaming sector is on the brink of a significant transformation. Industry experts are advocating for a shift from the traditional play-to-earn model to a more sustainable play-and-earn approach, as highlighted by Gracy Chen, Managing Director at Bitget. This evolution aims to better integrate the gaming and cryptocurrency sectors by enhancing the gaming experience rather than merely focusing on the financial benefits.

Understanding the Shift from Play-to-Earn to Play-and-Earn

In recent years, the play-to-earn model has been a driving force in attracting players to Web3 games, with projects like Axie Infinity leading the charge. However, this model has often been criticised for prioritising economic incentives over genuine gameplay quality, leading to a player base driven more by potential earnings than enjoyment of the game itself.

Table 1: Comparison of Gaming Models

ModelFocusPlayer Base Motivation
Play-to-EarnFinancial gainEarning cryptocurrency
Play-and-EarnGameplay qualityEnjoyment and earnings

Gracy Chen’s insights suggest a pivot towards “play-and-earn,” a model that balances enjoyable, engaging gameplay with the opportunity to earn, thereby attracting a broader audience, including traditional gamers from the Web2 space.

Insider Tip: When developing Web3 games with a play-and-earn model, focus on integrating compelling game mechanics that can stand alone without financial incentives.

Challenges with the Current Web3 Gaming Model

The main critique of many existing Web3 games is their lack of user-centricity. Focused primarily on financial incentives, these games neglect the core elements that make gaming enjoyable, such as story depth, character development, and immersive environments. The consequence is a gaming experience that feels more like a chore than leisure, alienating a significant portion of potential gamers who seek compelling and entertaining content.

Table 2: Core Elements of Gaming Neglected by Some Web3 Games

Core ElementImportance in Gaming
Story DepthEngages players emotionally
Character DevelopmentEncourages connection with the game
Immersive EnvironmentsEnhances the overall gaming experience

To address these issues, ensure your game design incorporates traditional gaming elements that have proven to engage players deeply.

Insider Tip: Elements might include complex narratives, dynamic character arcs, and rich, detailed worlds.

The Future of Web3 Gaming

The transition towards more player-centric games is becoming evident, with Web2 game developers entering the Web3 space, bringing with them expertise in creating engaging and high-quality gaming experiences. This move is expected to elevate the standard of Web3 games, merging the best of both worlds: robust gameplay with the innovative capabilities of blockchain technology.

Insider Tip: Embrace the expertise of traditional game developers and consider partnerships or collaborations that can infuse your Web3 projects with proven gaming principles and practices.

Final Thoughts

The shift from play-to-earn to play-and-earn in Web3 gaming is not just necessary; it’s inevitable if the sector hopes to sustain long-term growth and appeal to a broader audience. By focusing on quality gameplay that rivals traditional video games, Web3 gaming can move beyond niche markets and appeal to mainstream gamers worldwide.

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